Audica Professional's MICROseries Helps Cure 'Gate Anxiety' at New York City's JFK
Regardless of where they're headed, the most common affliction suffered by air travellers
is 'gate anxiety' - the fear of straying too far from their departure area and missing
an important announcement, or their flight entirely. Until recently it was a condition
generally considered incurable, but with the opening of innovative, high quality
restaurants such as Bar Brace and Croque Madame in JFK's Terminal 3 that's no longer
Developed by OTG Management, Bar Brace and Croque Madame are not your average airport
restaurants. In addition to allowing customers to order directly from their seats
via iPads provided on site, the award-winning eateries feature menus developed in
collaboration with local chefs and offer passengers great food and an authentic restaurant
atmosphere right at their gate.
To create that atmosphere, OTG depends heavily on custom music programming and state
of the art Audica Professional MICROseries audio systems provided by NYC's EL Media
Group. "Airports aren't known for good sound," says EL's Chief Creative Officer,
Ernie Lake, "but it's not just about the food for OTG. They're very in tune to music,
so we have to have incredible programming and incredible sound." The central problem
in meeting that mandate is selecting a system that can provide high intelligibility
in spaces that are typically large and extremely live, and will physically fit into
a restaurant where space itself is very much at a premium.
Luckily, Audica Professional's MICROseries isn't your average sound system. Featuring
Class D amplifiers and onboard EQ, Audica's MICROzone controller/amp and MICROplus
4-channel power amp combination are compact enough to fit into a small cabinet at
each restaurant's point of service. They power two Audica Professional MICROdot ceiling
loudspeakers mounted above the bar and four surface-mount MICROline loudspeakers
placed around the perimeter of the space. To give really well balanced sound, a compact
active MICROsub is used to extend the low frequency.
Owing to the system's compact footprint, sonic clarity and sleek design, Audica Professional
has swiftly become OTG's system of choice for similar projects such as Bar Brace
in LaGuardia's Terminal D as well as Cibo Market and Revive Bar in Terminal F at
the Philadelphia International Airport. "The sound quality is great, but the speakers
also blend in very well with the restaurant's overall look, which is modern and bold,"
says OTG's Justin Blatstein. "We really don't have room to hang up large speakers,
so to be able to get speakers of this quality and this size is very important - Audica
just fits in perfectly."
Established in 2008 in an effort to offer custom designed audio solutions to complement
their existing music styling services, EL Media Group's installation arm provides
audio design/install services for a variety of high-end hotel, restaurant and retail
applications across the United States.